Family Dispute Resolution Week is finally here!
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Resolution’s biggest public-facing campaign of the year, Family Dispute Resolution Week, launches today. The campaign has a number of different elements, including a video, press and social media activity which you can get involved with.
We have produced a powerful new video to coincide with the campaign. Aimed at members of the public who are going through a separation or know someone else who is, the video sends a strong message about the range of people that separation can affect – particularly children, in keeping with Resolution’s Code of Practice. It encourages people to contact, or to recommend contact, with a Resolution member in order to deal with their separation or divorce in ‘a better way’.
This video is available to members to embed on your firm’s website or your own blogs, to help spread the message about Resolution.
We’re actively promoting dispute resolution on Facebook, LinkedIn and Twitter. If you haven’t already done so, please follow us on each of these social media platforms and share our pages and our posts. This will help our message reach an even wider audience, including people in your network.
We’ll be using the hashtags #abetterway and #resolutionweek throughout the campaign. We will be tweeting every day this week and want to encourage you all to tweet and retweet between 11am and midday each day including the #abetterway hashtag and sharing links to the video and Separating Together guide.
Separating Together has been revised for 2014 and is now available to download from our website. All Regional Chairs have been sent 100 hard copies so please approach them if you would like some copies for your regional activity.
This year, Resolution has commissioned polling among young people and adults, to show the impact of divorce on them.
Resolution have supplied a regional template press release to your Chair, Regional Press Officer (RPO) and PLO, so if you want to get involved or have strong local media contacts yourself, please get in touch with your Chair or RPO immediately. The regional story concentrates on the impact of divorce and separation on the workplace. This will be going out on Wednesday via your regional spokespeople.
Our national media story is launched today which highlights how divorce can impact on young people and their educational performance and well-being, supported by the headline results from the polling. We’ve already secured front-page coverage in The Times, and please do look out for additional coverage today.
There will be a final release issued later in the week to the finance and business press at a national level, focussing the impact on people’s finances when separating and offering advice and top tips for managing their money.
It’s still not too late to share case study information of any clients who are happy to speak to the media please share their details with us and we can contact them directly.
If you’re not sure who your RPO is please email the communications team and they’ll supply you with their contact details.
Let us know what you have planned
If you already have something planned for DR Week then please do share the details and let us know what you have organised. Don’t forget to take photos of all your DR Week events, tweet them and also send them to us. They’ll be great for our website and also for initiatives such as the Annual Report.
You can also download the Family DR Week poster to display in public areas in order to raise awareness.
If you have further questions please email firstname.lastname@example.org or call 0203 195 0191.
Thank you for everything you’ve done so far – with your help we can make this year’s Family DR Week the best yet!